Every location,unmistakably yours.
A monthly creative studio for SoCal restaurant groups. Your brand stays sharp at location two, five, and ten — without you redrawing every menu at 11pm.
The next location has to feel like yours without you in the room.
At one location, everything went through you: the menu, the signage, the post, the sticker on the box. That is why it felt like yours.
You can't do that at location two.
The work spreads to whoever can turn it around this week, and no one has the standard written down.
The brand starts to look like several people made it.
Not because anyone did bad work, but because nothing was holding it together.
And you are still the last check on everything.
At eleven at night, on top of everything else the week is already asking of you.
We went through this inside a restaurant group.
What changes when one team runs all your brand.
Every new location stays on-brand.
Location three looks like location one.
The creative is ready before you open.
Menus, signage, and launch assets finished ahead of the date, not during the soft launch.
You stop being the art director.
Send the brief, approve the draft, go run the business.
One team handles the creative.
You keep your printer, media buys, and photographers. We make everything they need.
Menus, launches, and campaigns for
Take Ur Seat, TUS Lite, and +Bake Café: the restaurant family where we started.
Three concepts, one standard.
Make It Urs began inside the Take Ur Seat family: the flagship, then TUS Lite, then +Bake Café. Each concept has its own look, and every menu, screen, and sticker for all three comes from the same team.
- Observable change
Menus, campaigns, social posts, and in-store screens now come from one set of brand rules, instead of being drawn from scratch each time.
- Observable change
Seasonal campaigns run to the calendar, with flyers and signage prepared ahead of each date rather than during it.
The dine-in menu, using the same files as the takeaway menu.
The boards behind the counter, updated alongside the kitchen.
The anniversary campaign, run from a template, not redrawn.
TUS Lite, with its own look, built from the flagship's brand rules.
Every project has a purpose.
Every menu, sign, and post is built to do one job: bring in new guests, sell a dish, or bring regulars back. We design it around your margins, your kitchen, and your next location.
You'll know if it worked.
We set the goal together up front, so we both know what success looks like.
Goal first.
We set what each piece needs to do before design starts.
One person, start to finish.
You get one point of contact from the first call to the final files. No getting passed around.
From the sign to the sticker.
Brand standards, menus and packaging, the next opening, campaigns and content, websites and location pages, and the small pieces, all made by one team.
Brand standards.
Colors, type, and photo rules, written down so the next menu matches the last one.
Menus and packaging.
Dine-in and to-go, cups, bags, boxes, labels.
The next opening.
Everything the new location needs, on one dated timeline.
Campaigns and content.
Seasonal pushes, social templates, TV menu boards.
Websites and location pages.
The website, each location's page, and the link to order.
The small pieces.
Item labels, seasonal stickers, care cards.
Not us: paid media buying, app development, long-form video. We'll introduce you to people we trust for those.
One February, for a three-concept group.
Week one
Valentine's pre-orders for the cafe, ready ten days early.
Week two
The flagship's anniversary campaign, from the window sign to the Instagram stories.
Week three
Spring menus across all three concepts, dine-in and to-go.
Week four
The mimosa campaign goes into production, and a location page is updated.
Pieces from the Take Ur Seat family, arranged as a sample month.
How it works.
Send the brief.
A menu update, an opening, or a Valentine's push. Before anyone designs, we agree the goal: new guests, a dish that sells, or regulars coming back.
A first version to review.
We aim for a first version in 3 business days on Focused Creative Support and 2 on Group Creative Support. Openings, websites, and brand standards get a dated schedule before work starts.
One project in production at a time.
One piece is in production at a time, so it finishes. You always know what is in progress and what is next.
We plan around your kitchen. When a new drink lands, the menu board, the shelf label, and the post go out together, at every location.
How this compares.
Freelancers make individual pieces. An in-house designer is one person on payroll. An agency is built for launches. Make It Urs keeps a written brand standard, on a flat monthly plan.
Swipe sideways to compare.
| Compared on | Freelancers | In-house designer | Agency | Make It Urs |
|---|---|---|---|---|
| Holds the brand standard | You | Partly | Per project | Yes, written down |
| Decides what to make | You | You | Them, per brief | Agreed per piece |
| Cost model | Per piece | Payroll | Per project | $2,250 or $3,950 a month |
| Weekly menu changes | When available | Yes | Rarely | Yes, queued |
| Source files | Varies | Yours | Varies | Yours every month |
Group Creative Support, $3,950 a month.
For up to 3 concepts and 5 locations.
- How the work moves
- A standing queue you set the order of: up to 8 requests a month, shared across the group, one in production at a time.
- What you keep
- Source files, every month.
- When it ends
- Give notice at least 30 days before a renewal date and your plan ends on that renewal date. You keep every file.
- One location: Focused Creative Support, $2,250 a month.
- The opening kit, from $12,500, for a dated opening.
Not included: printing and production, ad spend, stock and font licenses, photo and video shoot days, quoted per day.
A good fit if
- You own your brand and run two to ten locations or concepts in Southern California, or the next one is signed.
- There is recurring creative work: menus, seasonal campaigns, location pages. An opening is a reason to start, not a requirement.
- You, or someone on your team, can approve a draft inside a day or two.
- Optional: you are thinking about franchising one day and want the brand consistent before you do.
Not a fit if
- You are a franchisee. Your brand comes from HQ, so these are not your creative decisions to make.
- You want one logo and nothing after it.
- No one on your team can approve a draft.
- You need paid media or app development before creative.
Questions operators ask.
Can you run several concepts without making them look like the same restaurant?
Yes. Each concept keeps its own menu, audience, and look. The same team makes all of them, to a written standard.
We are thinking about franchising. Can you help?
Yes. We do the creative side: the brand book, the standards, and the opening kit, so every new location is made from the same files instead of being redrawn locally. The legal and operational parts of franchising are not ours. If you franchise later, we can stay on as your creative team.
We already have a designer.
Keep them. We write the brand rules so your designer, and anyone else, can match the look. We use those rules on menus, packaging, signage, campaigns, and location pages.
What if the first draft misses?
The first version is yours to review before anything is final. If it misses, say what is off. How many revision rounds a request includes is agreed on the call, with the rest of the plan. Source files are yours, and a monthly plan ends with 30 days' notice before a renewal date.
You only have one client?
Take Ur Seat is where the studio started, and they are still on the calendar. The flagship, TUS Lite, and +Bake Café are three concepts from that family. Each has its own look, and every menu, screen, and sticker for all three comes from the same team. That is the work we can show.
Nothing is opening soon.
An opening is a reason to start, not a requirement. Recurring work is enough: menus, seasonal campaigns, and location pages.
What happens on the call?
We look at your menu, your social, and your newest location page beforehand. On the call we go through what is opening, what is late, and what still has to be made, then tell you straight whether we are the right team for it.
How fast do things come back?
We aim for a first version in 3 business days on Focused Creative Support and 2 on Group Creative Support. These are planning targets, not promises. Openings, websites, and brand standards get a dated schedule before we start, so you know what lands when.
Why one project in production at a time?
So the work finishes. You always know what is in progress and what is next, instead of chasing half-finished briefs across several people.
How does a monthly plan end?
Give notice at least 30 days before a renewal date and your plan ends on that renewal date. Notice given later ends it at the following renewal date. No partial-month refunds, and you keep every file.
Do you still work with Take Ur Seat?
Yes. They are the reason the studio exists, and they are still on the calendar. That is how we know this way of working holds up across openings, not just one launch.
A straight answer on whether we are the right team.
Thirty minutes. We look at your menu, your social, and your newest location page first, then tell you what one team would take on and what it would cost. No concepts and no written plan. Those are separate, paid pieces of work.